It would be the team’s first postseason appearance since 2020.Sun Life Stadium has played host many historic events throughout the past three decades. Groundbreaking took place in 1985 on what would initially be known as Joe Robbie Stadium. In August of 1987, the first of many games for the Miami Dolphins was played and the following year the first Major League Baseball game was played with an exhibition game between Los Angeles Dodgers and the Baltimore Orioles. In July of 1988, Rod Stewart, Hall and Oates, and Chicago gave a concert named "Happy Birthday America, '88," Super Bowl XXIII, was the first NFL Championship held at Joe Robbie Stadium in 1989.1 For him, the only thing more exciting than the Marlins partnership with ADT would be seeing the Marlins wear the ADT patches on their jerseys in the playoffs. Oxfeld is hopeful the momentum from the baseball classic will translate into an exciting start to the Marlins season. During the 15 days of games, half a million baseball fans converged on the Miami ballpark to watch 11 games between the top baseball teams on the planet. The start of the Marlins 2023 season comes after loanDepot park recently hosted the World Baseball Classic. The National Basketball Association started permitting corporate logos on jerseys in 2017. The Women’s National Basketball Association followed two years later, as a way for the emerging league to grow revenue. In 2007, Major League Soccer became the first pro sports league to allow ads on jerseys. pro sports league because the other seasons are shorter. Marlins officials are hopeful that the 162-game baseball season will give ADT visibility unavailable in any U.S. Also, there will be a suite reserved at the stadium for ADT employees and customers. In addition to the uniform patches, ADT signage will appear throughout loanDepot park and along the third base line on the field. Marlins officials hope the relationship can last longer. While neither the Marlins nor ADT would reveal how much the home security company is paying the team to wear its logo, Major League Baseball requires promotional partnerships with teams like this agreement to be for a minimum of three years. “It’s the first asset that will travel with us to visiting ballparks, which is why we wanted to be connected with a local brand like ADT and very proud to have them with us everywhere,” said Caroline O’Connor, Marlins president of business operations. ADT, with its 150-year legacy, was at the top of the list. Marlins brass quickly assembled a short list of companies whose logos they’d want to potentially be placed on the team’s jerseys, Marlins chief commercial officer David Oxfeld said. The Marlins-ADT deal was made possible after major league baseball decided last March to allow corporate logos on team jerseys. It’s an exciting time to be with the Marlins.” “Everywhere from hearing on YouTube different exciting reviews from fans, as a local South Florida family myself, seeing people wearing the gear more. “It meant a lot to us that there was a local partner, and we’ll do a lot of community service together,” said Shannon Hendrickson, ADT’s vice president of marketing.
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